The Confederacy really isn't popular anymore

The headline is "Chocolate shop sells out of sweets after offering deal to anyone who burns Confederate flag."

http://www.fox4news.com/news/u-s-world/chocolate-shop-sells-out-of-sweets-after-offering-deal-to-anyone-who-burns-confederate-flag

Perhaps the shop only really sold 80%  of their chocolate, perhaps it is a little hyped more than it was.

However, if it was only a sales surge, and they actually have half their chocolate, it is still very important. A shop thought that being known as anti-Confederate was a good business strategy and perceived that their potential market would receive this proposal very favorably.

A chocolate shop potential customer base is likely affluent and educated and not representative of the public in general.

However, for that audience the shop owners decided that the opinion would be overwhelmingly against the Confederacy and events seem to have confirmed that assessment.

Also, it won't be long before other shops realize that being against the Confederacy is good for sales and undertake some similar action to let the public know.

The Confederacy is unpopular and it is going to publically knocked by businesses wanting the public to know that they don't like the Confederacy.